Products

The ultimate protection against hot tools, Caviar Anti-Aging Perfect Iron Spray protects each strand up to 450 F. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last....

Alterna Caviar Anti-Aging Perfect Texture Finishing Spray is a multi-tasking working and finishing aerosol finishing spray that adds dimensional texture, shape and movement to all hair types. Boosts fullness for fine, limp hair. Free of sulfates, parabens, sodium chloride, phthalates, and gluten. How To Use: Hold can 8-12 inches from...

Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time. How To Use: Apply evenly throughout damp hair before blow...

Alterna Caviar Anti-Aging Multiplying Volume Conditioner is a rich conditioner that helps seal in moisture, give long lasting body and lightweight moisture. Formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, this formula helps fine, limp hair have fullness, body and lightweight volume while retaining hair's moisture....

Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing.  Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volume. This styling multi-tasker, formulated with Alterna's signature Caviar Extract and volume building Marine Plumping Complex, helps create lasting touchably soft volume from...

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse is a lightweight styler that is clinically proven to thicken and strengthen your hair. This body building formula adds big volume and just the right amount of texture to hair, to create the perfect voluminous style. Formulated with Alterna's signature Caviar Extract and...

My Hair My Canvas Another Day Dry Shampoo is a lightweight, non-tacky fine powder with an invisible, vegan formula that leaves no white residue and revives dirty hair. Formulated with sustainably-sourced vegan botanical caviar, this dry shampoo is hydrating, improves your overall hair appearance and smoothes the cuticle to add...

Alterna's My Hair My Canvas Any Way Texture Spray fights frizz and provides humidity resistance for up to 24 hours. This vegan spray is formulated with White Charcoal, a premium grade, small pore, ubame oak charcoal powder to help absorb excess oils, toxins and irritants to instantly purify and balance....

Alterna's My Hair My Canvas City Slay Shielding Spray provides heat protection up to 450F and protects hair from pollutants. This vegan hairspray has a buildable, flexible-hold and provides humidity protection for up to 72 hours. It is infused with white charcoal - a premium grade, small pore, ubame oak...

A weekly lightweight but intensive treatment masque that will provide deep hydration for replenished strands, reduce breakage, frizz and static, and smoothes down the cuticle leaving the hair feeling soft. Key Benefits: Provides deep hydration for replenished strands Reduces breakage Improves overall look and feel of hair Enhances natural textures...

Alterna's My Hair My Canvas Easy Does It Air-Dry Balm is a lightweight, frizz-control vegan balm that helps enhance natural styles without heat application. It is formulated with prickly pear oil, rich in antioxidants and omega fats to help restore and protect hair by locking in moisture and smoothing cuticle...

Alterna's My Hair My Canvas Glow For It Universal Gloss is a vegan, lightweight, multitasking gloss infused with prickly pear oil, rich in antioxidants and omega fats to help restore and protect hair. It locks in moisture and smoothes cuticle damage, while protecting hair from pollutants and providing heat protection...

My Hair My Canvas Me Time Everyday Conditioner is a gentle and color safe, vegan conditioner that hydrates and restores hair back to its natural state. This conditioner is formulated with sustainably-sourced, vegan botanical caviar that is hydrating, improves your overall hair appearance, and smoothes the cuticle to add bounce,...

Alterna's My Hair My Canvas Me Time Everyday Shampoo hydrates, improves your overall hair appearance, and smoothes the cuticle to add bounce, shine and strength. It's formulated with sustainably-sourced vegan botanical caviar, a unique blend of polysaccharides, and free-radical neutralizing antioxidants to restore hair back to its natural state. This...

Meltaway No-Rinse Micellar Cleanser is a groundbreaking solution to extend the time between wash day. An innovative cream to powder formula for dry cleaning. Between Wash Day Bestie - Refresh styles & extend the time between wash days, trapping oil in hair making it easy to brush or blow dry...

Alterna's My Hair My Canvas More To Love Bodifying Conditioner contains a lightweight and non-drying vegan formula that provides fullness and movement. This conditioner is infused with a coconut sugar blend to add a high-luster and provide texture, definition and control without drying out hair. It's also formulated with bamboo...

Alterna's My Hair My Canvas More To Love Bodifying Shampoo contains a lightweight and non-drying vegan formula that provides fullness and movement. This shampoo is infused with a coconut sugar blend to add a high-luster and provide texture, definition and control without drying out hair. It also has bamboo extract...

Alterna's My Hair My Canvas New Beginnings Exfoliating Cleanser is a vegan exfoliant for your hair. This cleanser is infused with lemon peel extract to clarify and remove impurities from hair, neutralize damaging free-radicals and lift away dirt and pollution. It's also formulated with Perlite to absorb excess oil while...

Alterna's My Hair My Canvas Shine On Defining Foam has an innovative vegan formula containing white charcoal ground to a fine powder to repel dirt, oil and sweat so your style stays fresh for days. This formula applies wet but sets a velvety powder and creates a style saving foundation...

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. Airy mineral foundation provides luminous sheer-to-medium coverage that feels like silk A loose mineral foundation that gives a sheer to medium coverage. Available in cool (pink undertone), warm (yellow undertone) and neutral shades...

All-in-one refillable brush for Amazing Base Loose Mineral Powder 4-in-1 foundation, concealer, powder and SPF 20 broad spectrum (UVA/UVB) sun protection. Note that the following shades are rated SPF 15: Cocoa, Mahogany, Velvet and Warm Brown Sheer-to-medium coverage with a luminous finish Conceals redness and diffuses the appearance of fine...

Includes 3 Refills per pack Cocoa, Mahogany, Velvet and Warm Brown shades rated SPF 15. All other shades rated SPF 20 *Amazing Base Loose Mineral Powder Refillable Brush Is Sold Separately* These are refills for that specific brush. 

A mattifying finishing powder that will work for all skin types.

Lash & Brow Growth Accelerator is a concentrated serum of multi-proteins that works to immediately repair weak lashes and restore thickness of over-tweezed or thinning brows.  Added conditioners soften dry, brittle lashes enabling them to grow longer, thicker and fuller.

Brow palette with four shades Wax pencil Double-ended brush for application

Ardell Brow Defining Powder uses a dose of concentrated pigments to create naturally defined brows.

Dual Purpose Triangular Tip For Precise Definition Creating a Fuller Brow. This easy-to-use triangular shaped mechanical pencil has a fine pointed tip that creates thin lines and a flat tip that creates thick lines allowing you to build color and definition. Apply heavily for a full brow or lightly for a...

This dry texturizing spray maintains crafted hair textures & laid-back pliable volume.​ ​A multi-purpose, lightweight spray that adds instant lift, texture, & effortless volume Extends the life of hairstyles & provides laid-back, pliable volume Hair feels fuller while it stays manageable All hair types and styling have the same pure, powdery...

It was only natural, that when looking for powerful ingredients to enhance their products, Authentic Beauty Concept would look to their morning green tea for answers. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh...

It was only natural, that when looking for powerful ingredients to enhance their products, Authentic Beauty Concept would look to their morning green tea for answers. Green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh...

When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...

When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...

We all need a reset from time to time. A moment of meditation or a breath of fresh air is all we need to create a shift in direction when we feel weighed down. Our hair is no different, often needing a refresh to bring it back to a healthy...

Both Authentic Beauty Concept's Deep Cleansing Shampoo with Fair Trade Violet Rice Extract and Indulging Fluid Oil with Crambe Abyssinica Seed Oil adjust perfectly to all hair types. Free from sulfate surfactants and silicones, this multi-tasking oil with blow-dry protection smooths frizz and seals split-ends while adding a high-gloss and...

When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...

When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...

Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...

Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...

Inspiration can come from anywhere. You can thank the local bakery for this one. In particular, their delicious date and cinnamon loaf, the smell of which wafts out into the street every morning. It’s no wonder that on the pursuit for good ingredients and beauty super-foods those two came to...

When Authentic Beauty Concept decided that they wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, they started talking about a few...

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....

Authentic Beauty Concept are great lovers of summer, sun, and the delicious fruit that comes with it. When the sun is high and the air is warm, there is nothing better than taking a dip in cool water. And afterwards? Time for more hydration! Hair, like skin, needs continuous moisture....

When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, we started talking about a few ingredients in...

When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation. Inspired by the rise of solar panels in local areas providing natural clean energy, we started talking about a few ingredients in...